Mike Ghaffary
Contributor
Mike Ghaffary joined Canvas Ventures as a general partner in 2019, where he invests in innovation for consumers and software.
There’s a persistent fallacy swirling around that any startup growing pain or scaling problem can be solved with business development. That’s frankly not true.
Business development is rarely, if ever, the solution to succeeding in a crowded industry, differentiating an offering or delivering a truly exceptional customer experience. But standing up an effective BD operation that brings in sustainable revenue and helps validate product-market fit can be the difference between survival and failure for a startup.
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