The Honest Company, a heavily venture-backed consumer goods company, announced an IPO price range this morning, telling investors that it expects to sell shares in its debut at $14 to $17 apiece. The former startup is selling 6,451,613 shares in its debut, while existing shareholders are letting 19,355,387 shares go.
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Honest’s IPO is not very large. The company’s own offered shares are worth $109.7 million at the top end of its range. Furthermore, because the company’s final private raise was worth $200 …