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How locked-in retail investors plan to navigate Deliveroo’s nightmare stock market debut



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Deliveroo CEO Will Shu.Aurelien Morissard | IP3 | Getty ImagesLONDON – Tens of thousands of amateur investors have been left wondering whether they were right to snap up the stock of food delivery app Deliveroo.Shares of British start-up Deliveroo on Wednesday crashed by more than a quarter on the firm’s first day of trading on the London Stock Exchange.Deliveroo tried to tempt U.K. customers to buy shares in its IPO by showing them ads within the main app and emailing them ahead of the listing.Some 70,000 Deliveroo customers agreed to buy £50 million ($68.9 million) worth of shares at the £3.90 issue …

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