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After Media Detour, AT&T Confronts Old Problems



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“It would have been an amazing merger,” said David Barden, a senior research analyst at Bank of America. “It would have kind of perpetuated the AT&T juggernaut of growth through acquisition — not through organic — but it failed.”Mr. Stephenson then looked to the attractive profit margins found in media and entertainment. In 2014, he announced a deal for DirecTV, a transaction that he promised would “redefine the industry.”But AT&T bought into the pay-TV industry at its peak. Not long after it acquired the satellite service, consumers left in droves.“One thing they didn’t — they could not have …

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