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Atlas Obscura, a Travel Site Focused on the Weird and Obscure, Digs Deeper



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When the pandemic hit last spring, Atlas Obscura had just received a $20 million investment from a group of investors led by Airbnb. Atlas Obscura, at the time, was focused on building the “experience” side of its business — guided tours and classes — which it expected to snap into the giant home rental platform. (The New York Times is also an investor in Atlas Obscura.) But Airbnb gave up on the initiative as it scrambled to weather the crisis. And like the rest of travel media, Atlas Obscura has spent a year mostly catering to the fantasies of homebound travelers. That led, …

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