TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today.
The Commission has launched what it described as “a formal dialogue” with the video sharing platform over its commercial practices and policy.
Areas of specific concern include hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok’s policies that could be considered misleading and confusing for consumers, per the Commission.
Commenting in a statement, justice commissioner Didier Reynders added: “The current pandemic has further accelerated digitalisation. This has brought new opportunities but it has …
