From left to right: Rainforest business operations and strategy director Elita Subaja; co-founder and CEO J.J. Chai and brand manager Jerry Ng
Singapore-based Rainforest is one of the newest entrants in the wave of startups that “roll-up” small e-commerce brands. Launched in January by alumni from some of Southeast Asia’s top startups, including Carousell, OVO and Fave, Rainforest acquires Amazon marketplace sellers. This is similar to the Amazon-centric approach taken by Thrasio, Branded Group and Berlin Brands Group, three of the highest-profile e-commerce aggregators, but Rainforest is one of the first companies in the space to launch out …
