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Freemium isn’t a trend — it’s the future of SaaS



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Kyle Poyar
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How to overcome the challenges of switching to usage-based pricing
Why do SaaS companies with usage-based pricing grow faster?

As the COVID-19 lockdowns cascaded around the world last spring, companies large and small saw demand slow to a halt seemingly overnight. Enterprises weren’t comfortable making big, long-term commitments when they had no clue what the future would hold.
Innovative SaaS companies responded quickly by making their products available for free or at a steep discount to boost demand.
While Zoom gets all the attention, there were hundreds of free SaaS tools …

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