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How the Golden Globes Went From Laughingstock to Power Player



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The H.F.P.A. took advantage of its new prominence, too, polishing its reputation by hiring the savvy public relations firm Sunshine Sachs a decade ago. It has also increased its philanthropic contributions substantially. On its website it says it has given away $45 million over the past 28 years, with the money going to entertainment-related nonprofit organizations, college scholarships and the restoration of classic films.The oddball accolades like Ms. Zadora’s in 1982 that used to be commonplace have been kept to a minimum. The last truly bizarre moment came in 2010, when voters nominated “The Tourist” for best comedy or …

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