Daniel Incandela
Contributor
Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams.
There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is the shortest tenured C-suite role — the average tenure of a CMO is the lowest of all C-suite titles at 3.5 years.
CMOs either produce the numbers or we find another job.
That’s because the chief marketing officer’s role is increasingly complex. …
