On the heels of strong first quarter earnings, dating app giant Match announced its plan to introduce a new live event experience to its flagship app, Tinder. Dubbed “Vibes,” the new feature combines aspects from earlier Tinder events, Swipe Surge and Swipe Night, to create a new kind of in-app experience that’s both time sensitive and focused on finding new ways for users to break the ice.
Swipe Surge, for context, is longtime Tinder feature that lets users know when Tinder usage in the area is busier than usual. During a Surge, activity may be up to 15x higher, …
