Jeff Bezos’ Blue Origin is offering up one seat on the inaugural flight of its sub-orbital rocket New Shepard, set to take place July 20 – but instead of a fixed price ticket sale, the seat will go to the highest bidder.
It’ll work like this: from May 5-19, bidders will be able to bid any amount on an auction website. From May 19, the bids will be made “unsealed,” or made visible, and bidders have continually exceed the highest bid to remain in the running for the seat. Bidding will conclude June 12 with a live online auction.
From Blue Origin’s …
