“It’s not a nail polish company,” says Fenton Jagdeo of Faculty, the startup he cofounded in 2019 with Umar ElBably. Though their Toronto-based company currently sells just three shades of nail polish along with some nail stickers — that’s it — the products are a wedge to something much larger, says Jagdeo.
There will be merchandise, according to the former business management consultant. There will be men’s foundation, and eye shadow, and very possibly hair dye, all of which is focused around a “new wave of masculinity,” Jagdeo explains.
These items aren’t likely to appear in the aisles of …
