Mobile commerce is where it’s at, and rising investment in so-called conversational commerce startups underscores the opportunity.
Via, a two-year-old, Bay Area-based startup, is among those riding the wave, having identified some trends that are becoming clearer by the month. First, more e-commerce sales will be on mobile phones this year than desktops (as much as 70% by some estimates), people tend to read text messages almost immediately, and consumers spend upwards of 30 minutes a day engaging with mobile messaging apps.
Via also insists that unlike an expanding pool of startups that are focused on helping retailers and others broadcast …
