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Nielsen Introduces New Ratings for Streaming Services


Rich Greenfield, a media analyst at LightShed Partners, said Netflix was signaling its approval of The Gauge because the new metric shows that the platform, along with YouTube, is the streaming leader.“It also shows that 6 percent of time is spent on Netflix, and where’s that going to be in 10 years?” Mr. Greenfield added. “It shows how much long term runway there is over the next decade.”“And where’s everybody else?” he continued, referring to the other major streaming services. “There’s all this conversation about the streaming wars, but they’re not the streaming wars if only …

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