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The Pan America Marks a New Era for Harley Davidson



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Recent years have not been kind to Harley-Davidson. Its sales have sagged, its core customers have aged, and its push toward the electric future, while newly serious, has underwhelmed so far.In 2019, the last full year unaffected by the coronavirus, Harley shipped 218,000 motorcycles, earning $424 million in net income on $5.36 billion in revenue, healthy enough but well off its glory days. Results from the first quarter of 2021 suggest the company, which is based in Milwaukee, may be turning a financial corner, but the reality is that not enough new buyers are entering the market to offset the riders aging out of …

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