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Canada Goose’s Image Is Challenged by Union Effort



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Canada Goose, the luxury jacket maker, has cultivated an image that is not only chic but also socially conscious. It has forged alliances with environmental advocates and talked of its commitment to high labor standards.These efforts have paid off as the company outgrew its roots as a family enterprise and built a worldwide following for its parkas, which can cost over $1,000 and have been worn by celebrities like Daniel Craig and Kate Upton. “We believe that the brand image we have developed has significantly contributed to the success of our business,” the company wrote in a Securities and Exchange …

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