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Checkout is the key to frictionless B2B e-commerce


Andrew Steele

Andrew Steele is an investor at Activant Capital. He focuses on fintech and e-commerce infrastructure and is based in New York.

The COVID-19 pandemic cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors.
Businesses have shifted online, and the emergence of B2B marketplaces and e-commerce infrastructure is fueling a new wave of growth that’s estimated to reach $3.6 trillion in annual gross merchandise value (GMV) by 2024.
But one major component remains missing from the stack: checkout, which has the …

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