Sanjoe Tom Jose
Contributor
When considering a move to the United States, Indian startup founders first need to make a mental pivot to face the market they want to sell into and ask themselves how much risk they are willing to own.
In the SaaS space, there are (broadly) two types of companies you can build. The first option is to create a better product than what is currently available on the market — like better accounting software or a CRM, or a better marketing automation tool, especially for the mid-market companies. This path is well-worn — Indian companies Zoho and Freshworks …
