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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing



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Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them.
Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in. Its Chicago-based founder and CEO Karl Hughes describes the firm as “a superniche content marketing production company, producing technical content for companies that want to reach software engineers.”
Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups …

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