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It’s a Jeep Thing, but by Now, You Probably Understand


Born for the battlefield, the first Jeeps rolled off assembly lines in 1941 and headed straight to active duty for the United States Army. They would “forever be known for helping win a world war,” according to a history of the brand, which had bold plans early on, according to one imperial slogan: “The Sun Never Sets on the Mighty Jeep.”After the war, Jeep came home to the farm with an off-roader available to the public. The Willys-Overland “jeep,” which had won the government contract for the Army vehicles, was converted into a civilian Jeep, or CJ, and hit showrooms …

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