Posted on

It’s Hollywood Barbie’s Moment (and She’s Bringing Her Friends)


For 62 years, Barbie has been the hardest-working woman in the toy aisle, using a dizzying array of outfits and accessories — and, lately, changing body shapes and skin tones — while gliding from one career to the next. Astrophysicist Barbie. Ballerina Barbie. Chicken Farmer Barbie. Firefighter Barbie.But she has never pulled off the ultimate transformation: Barbie, live-action movie star.Time and again, her corporate overlords at Mattel have teamed with Hollywood studios to make a big-budget film in hopes of forging a new revenue stream while giving Barbie new relevance. Time and again, nothing has emerged, in part because Mattel has …

Read More