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Meet Mighty, an e-commerce platform where kids are the boss; a “digital lemonade stand”



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Until children reach a certain age, enrichment programs are somewhat limited to school, sports, and camps, while money-making opportunities are largely non-existent.
Now, a year-old, L.A.-based startup called Mighty, a kind of Shopify that invites younger kids to open a store online, aims to partly fill the void. In fact, Mighty — led by founders Ben Goldhirsh, who previously founded GOOD magazine, and Dana Mauriello, who spent nearly five years with Etsy and was most recently an advisor to Sidewalk Labs — hopes to woo families with the pitch that it operates at the center of fintech, ed tech, and …

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