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Spotify adds an attention-grabbing ‘What’s New’ feed to addict users to its app



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Spotify is taking a cue from social networks like Facebook which deliver a constant stream of notifications under a “bell” icon in the mobile app, with the goal of keeping users engaged with the latest content. This morning, Spotify introduced what it’s calling the “What’s New” feed, which will deliver an ongoing series of updates to mobile app users which are focused on new releases.
According to the company, the What’s New feed will serve as another way for Spotify users to keep up with all the new music and podcasts that are released from the shows …

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