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Tennis, Everyone?



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For every dismissal, there was someone willing to help. A tweet sent to Caitlin Thompson, the publisher of the independent tennis magazine Racquet, led to a meeting. “We became hitting partners because I was really intrigued about the idea of new equipment in the space,” said Ms. Thompson, who has used the Furi rackets, grips and bags.She sees Furi’s opportunity in its positioning as a beginner-friendly option for recreational players, a rare direct-to-consumer brand (think of what Casper did for mattresses) in a market steeped in pro-shop culture.“So much of tennis is catered toward this notion of …

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