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The Amazonification of Space Begins in Earnest


The anniversary of the Apollo moon landing marked one small step for space travel but a giant leap for space billionaires.Jeff Bezos and Richard Branson vividly demonstrated this month that soaring up to the near reaches of the sky appeared safe and, above all, a lark. The planet has so many problems that it is a relief to escape them even for 10 minutes, which was about the length of the suborbital rides offered by the entrepreneurs through their respective companies, Blue Origin and Virgin Galactic.But beyond the dazzlement was a deeper message: The Amazonification of space has begun …

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