I’ve helped hundreds of businesses run successful email campaigns that drove more than $370 million dollars in sales. I also created scalable sales and marketing programs from scratch that helped me bootstrap a multimillion-dollar business in my early twenties. Whether you’re creating Facebook ad campaigns, running content marketing, or utilizing email or SMS to reach your audience, there are a few critical principles you need to know to be successful.These four simple steps can help you ensure your sales and marketing efforts are successful instead of a waste of time and resources. Define your audienceWho are you targeting? Are there …
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