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A Blueprint for Becoming a Customer-Centered Company – SPONSOR CONTENT FROM SALESFORCE



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A Blueprint for Becoming a Customer-Centered Company
By Brian Solis
Customers adapt to disruption faster than most organizations.
It’s one of the many lessons we’ve learned since the start of the pandemic. The foundation for the next generation of business rests on enhancing an organization’s internal operations to quickly deliver value-added customer experiences (CX) at scale.
In a recent research report by Harvard Business Review Analytic Services, 88% of survey respondents say it is very important to have a complete and consistent view of their customers across their sales, service, and support channels and platforms. Yet only 31% say …

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