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Sometimes the Most Persuasive People Speak Slowly, Other Times Faster. Research Reveals the Reason Why



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A friend hired a famous organizational psychologist to speak to his team about leadership and invited me to attend. After the presentation, two people walking ahead of me were arguing.”That was great,” one said. “He is so smart.””Meh,” the other said. “He seemed kind of scattered to me. I wasn’t buying any of it.”When I asked why they came away with such different opinions, one thing stood out. The person who felt the speaker was persuasive loved his style of delivery: Relatively slow and measured. Plenty of pauses. Space to let his thoughts not only sink in, …

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