Emojis aren’t just a fun form of digital communication–they’re also an important sales tool.Forty-two percent of emoji users are more likely to purchase products that are advertised using emojis, according to a new survey. Conducted by Adobe for World Emoji Day on July 17, the survey analyzed the behavior of 7,000 emoji users in the U.S, U.K, Germany, France, Japan, Australia and South Korea. Half of emoji users find brands more relatable when they use emoji in online marketing, especially for brands within the food, clothing and streaming services industries.”Emojis can make it or break it when it …
