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B Corp certification could represent the future of sustainable tourism, says GlobalData



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Numerous sustainability certifications exist within the travel sector, but by spanning all areas of the environment, social and governance (ESG) spectrum, B Corp certification could become the sought-after standard, says GlobalData. The leading data and analytics company notes that, as it stands, around ten travel operators hold B Corp status, so there is great scope to increase adoption of the relevant standards required to achieve this certification.
Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, comments: “As the travel sector is recovering from the effects of the COVID-19 pandemic, businesses and customers alike are evolving to more sustainable ways of travel …

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