Germany’s beer industry, a well-developed market that prides itself on its traditional brewing process, is being threatened by craft beer as consumers are becoming more experimental with products, says GlobalData, a leading data and analytics company.
Holly Inglis, Beverages Analyst at GlobalData comments: “Since 1516, German breweries have maintained focus on the German Purity Law; however, this is set to change with the entrant of the craft beer segment. Although off to a rocky start, which was hindered due to COVID-19 restrictions on the restaurant, bar and hotel trade, producers are beginning to invest in such products.”
According to GlobalData, …
