The Canadian Government has recently announced that its borders will reopen to US tourists from 9 August 2021. Canada’s borders have been closed since March 2020; therefore, this move marks a pivotal point in tourism recovery for the destination and one way for Canada to regain lost US expenditure in 2020 is by promoting adventure experiences, says GlobalData, a leading data and analytics company.
The US is the primary source market for Canada. Pre-pandemic, Canada received 15.1 million US tourists in 2019, which accounted for 68% of its total international arrivals. Last year saw arrivals from the US decline by 86.1% year-on-year (YoY), demonstrating the importance of …
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