Cold calling is a marketing technique where a salesperson contacts a prospective customer hoping to interest them in a product or service. In this case, the prospect neither asked to be contacted nor expected the call and may or may not be interested in the product/service. Traditionally, cold calling was done over the phone (telemarketing) or through in-person visits. In the digital era, cold calling is done through email marketing and social media solicitations.
A brief history of cold calling
This sales technique has a long history, but cold calling as we know it today took shape in the 1980 …
