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Marketing Budgets Continue To Get Slashed, Even As Companies Look To CMOs For Growth


A Gartner survey of nearly 400 CMOs found that marketing budgets on average have declined in 2021.


While it might feel like parts of business are getting back to normal, the money CMOs have at their disposal is still not where it was a year ago: According to Gartner’s annual CMO Spend survey of nearly 400 marketing leaders, budgets have fallen from 11% of company revenue in 2020 to just 6.4% in 2021.

Ewan McIntyre, the Gartner analyst who co-authored the report, says it’s been a bit of a “slow burn” but also a sum of incremental cuts that have happened over the past …

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