June 18, 2021
If you ask a local business owner to describe what appears on a Google search results page (otherwise known as SERP), the most common answers are paid ads, organic search results, and Google Maps listings. The truth is that it depends on what type of information is being returned in your search result.
No surprises here! Google is continuously testing and enhancing its search engine results pages to deliver the highest value to their consumer (aka the searcher). This means that not every search brings back the same structured results. For example, a search for a specific business name …
