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How to Structure a Quality Blog Post



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June 25, 2021
Content marketing is an ROI strategy that’s no different than hiring new employees or purchasing new equipment. However, many businesses have started blogs only to find that their search rankings haven’t improved. The issue is not with the quality of their services or their staff’s capability; instead, it’s the consistency of the content and the posts’ specificity.
When blog content is engaging and specific to a reader’s needs or concerns, businesses can generate 126% more leads. . To increase engagement and convert leads into clients, curate blogs that have a simplified structure so readers can scan …

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