Accord opened up its previously announced $6 million seed round to accept over $1 million from a group of CEOs and sales leads at companies they are working with to officially launch its business-to-business sales platform.
Brothers Ross and Ryan Rich co-founded the San Francisco-based company in 2019 with Wayne Pan to create a customer collaboration platform that, in the words of CEO Ross Rich, “makes the process of buying and selling suck less.”
The average sales deal can involve 14 people, just on the buyer side, which means teams do a lot of “herding cats” in order to drive consensus on sales, he …
