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Extra Crunch roundup: The Nuro EC-1, early-stage growth tactics, understanding Salesforce+



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In 2010, Google’s autonomous vehicle project placed self-driving cars on Bay Area streets and freeways, but practical applications were thought to be at least a decade away.
The futurists were right on schedule: In 2020, Mountain View-based Nuro was testing its second-generation R2 robotic vehicle, the first to earn a federal exemption to operate an autonomous vehicle.
But before Nuro could even consider reaching product-market fit, its founders had to overcome technological challenges, win over regulators and strike partnerships with a range of consumer-facing companies.
“Neither JZ nor I think of ourselves as classic entrepreneurs or that starting a company is …

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