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The App With the Unprintable Name That Wants to Give Power to Creators



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In October, Ms. Lugrin posted a blog post announcing FYPM, which, she wrote, was “birthed out of rage.” Taking aim at influencer marketing platforms, she said most were “really just another platform designed to help more business owners exploit influencer talent, but in a new ‘innovative’ way!”After building a prototype of FYPM, she was accepted in March into a 10-week start-up incubator program in Taiwan led by Backend Capital, a venture capital firm. There she met her co-founder, Ms. Mehra, who was on the hunt for her next challenge.“I wanted to use technology for good,” Ms. Mehra said. “ …

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