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Salesforce’s $17B Pricing Lesson Every Startup Needs to Know


Salesforce is the world’s largest and most profitable sales software company, hitting an annual revenue of $17.1 billion last year. Though there might be a number of differences separating the average startup from Salesforce and its billions in revenue, there is one key aspect to its success that doesn’t involve years of growth, millions in marketing, or the most brilliant staff. In fact, it’s so small and fundamental to user experience, that it can easily go undetected: transparent pricing.Startups, particularly SaaS startups, are notorious for skirting pricing information, and with that, are unknowingly shrinking revenue.Pricing is the first–and often, …

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