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Tinder missed a golden opportunity to bring video calling to the app during the pandemic, says GlobalData

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Following the news that Match Group, the parent company of Tinder, announced during its Q2 earnings that it would add audio and video calling to its dating app portfolio;
Dr Lil Read, Analyst at the GlobalData Thematic Team, offers her view:
“Tinder missed a golden opportunity to add video calling to the app during the pandemic, and bringing it in now is like turning up an hour late to a first date and forgetting your wallet.
“People may have been stuck at home, but they still wanted to date. Another Match Group app, Hinge, rolled out video and audio during …

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