Imagine you’re an executive for a popular magazine in the middle of a dilemma. You’re noticing that your website is gaining traction while your physical copy sales are declining. You don’t have a great grasp on how web publications work, so this shift is putting you in a bind. You need to figure out a course of action quickly, but aren’t sure where to start.
If you were in this predicament, you would consider bringing in someone called a strategy consultant. Strategy consultants have a presence in virtually every industry and can give an outside, expert …
