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How Leaders Can Proactively Protect Their Online Reputations


Reputation is the most important asset you’ll ever own. A recent study found that 70% of a company’s reputation is attributable to the perception of their CEO. Unfortunately, many CEOs don’t know what appears when searching their name in Google search results or on social media until it’s too late.
Luckily, there are simple and effective ways to establish an online presence that can withstand negative media campaigns.
For example, one of our clients is a technology industry veteran. In 2015, she was the target of an accusatory and baseless article—an article that, unfortunately, gained a lot …

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