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The Marketing Challenge For Esports


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At the Dubai-based esports firm Galaxy Racer, incoming CMO Allan Phang is focused on creating value for organization’s global audiences.
I recently asked him to show us what he’s been doing to maximize the value of the 160 million followers Galaxy Racer claims to attract.

Paul Talbot: When you step back and look at the world of esports, what strikes you as particularly significant?
Allan Phang: The audience. Back in 2017 while working in a corporate company, I conducted market research in the world of esports and immediately realized the immense value and potential it has, especially for …

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