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3 questions startups must answer before taking on their largest competitors



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Sudheesh Nair
Contributor

Sudheesh Nair is CEO of ThoughtSpot, a business intelligence company that has built an intuitive Google-like interface for data analytics. Before ThoughtSpot, Sudheesh was president at Nutanix.

Speaking about the historical trajectory of significant movements, Gandhi once said, “First they ignore you, then they laugh at you, then they fight you, then you win.” For startup founders, these words aptly describe the road ahead.
Successful startups will inevitably draw the attention of powerful incumbents in their industry. They will fight you, but if you are positioned well for the challenge there has never been a better time …

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