The changes have involved Facebook executives from its marketing, communications, policy and integrity teams. Alex Schultz, a 14-year company veteran who was named chief marketing officer last year, has also been influential in the image reshaping effort, said five people who worked with him. But at least one of the decisions was driven by Mr. Zuckerberg, and all were approved by him, three of the people said.Alex Schultz, Facebook’s chief marketing officer, has been influential in reshaping the company’s image.Credit…Tommaso Boddi/Getty ImagesJoe Osborne, a Facebook spokesman, denied that the company had changed its approach.“ …
