One oft-cited reason for Amazon’s struggles is that the typical mind-set of big tech companies — taking an analytical approach that involves throwing money at something, scaling up and hoping for results — does not work in a fickle, artistic industry like gaming, where users are quick to criticize and slow to embrace new entrants.“What governs Amazon, first and foremost, is this spreadsheet logic,” said Joost van Dreunen, a New York University professor who studies the business of video games. “I don’t know if a hodgepodge, creative process of creating games really fits into the corporate culture at Amazon.” …
