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Optimove raises $75M growth investment to manage customer-led journeys at scale


When businesses can connect more personally with their customers, those customers in turn are more loyal. However, as consumer behavior changes, especially as it did over the past 18 months, it is more difficult to establish that connection amid all of the messages put in front of them.
Optimove, specializing in customer relationship management marketing, wants to help brands “delight” their customers and keep them coming back. The company, with bases in Tel Aviv, New York and London, raised a $75 million growth investment led by Summit Partners.
Pini Yakuel, founder and CEO of Optimove, Image Credits: Optimove
The SaaS company was …

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