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From Lyft’s Pink Light to Wendy’s Sassy Tweets, Strong Brands Stand Out. Make Sure Yours Does Too.


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Excellent branding is imperative if you want to have a thriving business. See golden arches? You know it’s McDonalds without even reading the word. If you see a pink oblong light in the back window of a vehicle, you know it’s a Lyft. When you see an apple with a bite taken out of it, you know it’s not a PC. That is why knowing your audience and being clear on who you are and why they should work with you are crucial. Here are some top tips on …

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